You’ve got your blog up and running, and now you need to ensure it shows up properly in search engines. As explained in the assigned reading in the Google SEO Starter Guide, you’re going to want to create <title> and <meta> description tags to help describe the content of your blog to search engines.
Title Tags
A title tag is a snippet of code placed within the <head> section of an html file. It can appear anywhere between the <head> and the </head> tags. There can only be one title tag per HTML file. The syntax is simple: you have an open tag <title> and a close tag </title> and everything in between becomes the content of the title tag.
| <title>This is a page title</title> |
Note that only the first 65-70 characters will show up in a search engine result.
In addition to the information in the Google SEO Starter Guide, if you do a few Google searches, you’ll find a treasure trove of excellent resources on writing title tags.
15 Title Tag Optimization Guidelines For Usability And SEO
Title Tag SEO Best Practices
How to Write Title Tags For Search Engine Optimization
Meta Description Tags
| <meta name=”description” content=”Here is a page description that describes what is on the page“> |
The Meta Description Tag
Meta Description SEO Best Practices
