Need another reason to engage in cause marketing? Take a look at these statistics! They cover a wide range of consumers’ perspectives about why they support brands that participate in cause marketing, how they want to see impacts being made, and what causes they prefer brands to align themselves with.  They come from a variety of research reports conducted by marketing agencies and marketing research firms across the nation. Businesses and nonprofits can learn a lot from these statistics, just by taking them into consideration in their current or soon-to-be cause marketing campaigns.  So check ’em out! They’re in your favor 🙂

 

Why Support Cause Marketing

Choosing a Cause

Generational Preferences

How Impacts Are Made

Shopping Habits