Aarons Posts

Your Personal Brand and Why It Matters

Who are you? What do you like?

Well, I am marketing student who is fascinated by the world of digital marketing and analytics. I love how you can see how many people are looking at your work or interacting with something you made. While it blows my mind how much information you can collect about the content you are creating.

However.

This means that while you can see everything that others are doing with your content, that means everyone else can see you, and your brand.

What does this mean?

Well, what do you share? Do you have social media accounts? Are you someone who is known by many, or by few? What message do you send to them?

These are the questions that matter.

Your brand is every bit of content, every piece of a first impression and every letter of the posts you share. The saying is that a smile goes a long way, and it is absolutely right. The perceptions of those who see you make up your brand. You are just like a major company. Let’s say Apple.

You both have a product: you have your skills, and Apple has its electronics. You both have a goal: both of you want to share your products with others and develop and grow over time.

This only works if others see you in a positive light, and are willing to adopt your product. You both have to always be conscious of the message you are sending out.

“Everyone makes mistakes” – Hannah Montana

It’s not the mistakes you make that can ruin you, it’s the way you respond to them. Apple responded with an apology as well as an explanation: “About a year ago…we delivered a software update that improves power management during peak workloads to avoid unexpected shutdowns…With the update, iOS dynamically manages the maximum performance of some system components when needed to prevent a shutdown. While these changes may go unnoticed, in some cases users may experience longer launch times for apps and other reductions in performance.”

If you didn’t follow what that means, no worries. Basically, they acknowledged that there was a problem and then actually worked to address it.

A lot of students are terrified to face criticism or negative feedback, but that is when you grow! And when you grow, you further develop your brand!

Let’s connect!

Aaron Jarnagin
LinkedIn
jarnagia@uni.edu

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