The Digital Advertising Bundle

This bundle in the Department of Marketing will give you increasingly relevant digital advertising skills as businesses, organizations, and individuals compete for the limited attention spans of prospective readers, followers, fans, and customers.

• You will learn how new agency models are grounded in the digital technology created by new media firms such as R/GA and Razorfish.
• You will understand the primacy of the digital experience in creating relationships between brands and their customers.
• You will experience how advertising has adapted to this new digital world by understanding how to give more value and relevancy to customers through advanced analytics and segmentation strategies.

 

The Digital Advertising bundle includes the following five courses:
ECON 1031: Introduction to Economics -OR- ECON 1041: Principles of Macroeconomics
MKTG 2110: Principles of Marketing
MKTG 3143: Advertising and Promotion
MKTG 3146: Digital Advertising
MKTG 3148: Digital Customer Experience -OR- MTKG 3583/5583: Entrepreneurship -OR- MTKG 4150: Advertising Campaign Development

Digital Advertising Contacts

Matthew Wilson:  Matthew.Wilson@uni.edu